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It all started here, in Jaffa. From a modest dream Keter has become a global leader in its field. 

Keter initiated and installed the exhibition in the public plaza at the Peres Center for Peace and Innovation. It was inspired by the values of equality, respect, people and creativity, which form the core of its company vision. The marriage of these values inspires co-existence and the breaking of boundaries in technology and creativity. “BETON” is the name of a collection that redefines the traditional aesthetics of the materials to make it relatable. The artworks presented in the concrete spaces were inspired by material innovation, ideation, peace, and co-existence as a challenge and as something to aspire to and crave. As a whole, the artworks portray a reality that can be created for all of us, one of partnership, innovation and peace.

No Room for Small Dreams (Shimon Peres)

People. Sitting. Talking.


Enjoy the Art exhibition we have initiated while sitting across the public plaza opposite the beach of Jaffa, on one of our “sitting Talking” benches. The “Sitting Talking” benches installation is where strangers become friends, dreaming becomes doing, and visions are woven into being. Conceived and created by Keter, this installation draws its inspiration from the cornerstones of our vision: people, innovation, and creativity. Just as raw materials combine to form a masterpiece, Keter’s core values are woven together to create the seat of a living,

thriving future for people everywhere.

These unique benches invite visitors to sit, dream, connect, converse, be inspired, embrace diverse cultures, and – in the spirit of the Keter Group and the Peres Center for Peace and Innovation – transform every seat into a launch pad for groundbreaking innovation.

Come Visit Us

The exhibition is open to the general public, free of charge and without registration, and is located in the public plaza of the Peres Center for Peace and Innovation, opposite the beach of Jaffa.

132 Kedem st.Tel Aviv-Jaffa

בואו לבקר


התערוכה פתוחה לקהל הרחב, ללא תשלום וללא הרשמה והיא ממוקמת ברחבה הציבורית של מרכז פרס לשלום וחדשנות,

אל מול חוף ימה של יפו.

קדם 132, תל אביב-יפו

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